Academic Eduardo de Paula e Silva Chaves is the Managing Director of Brand Finance in Brazil, with distinguished work in strategy, brand valuation, and intangible asset management. Holding a Doctorate in Administration from USP, with a post-doctorate from FGV, he has a solid academic background and extensive teaching experience in postgraduate and MBA programs. He has worked as a consultant and leader at various national and international organizations, developing strategic projects for major companies and brands. He is the author of books and scientific articles and is a reference in the fields of marketing, valuation, and consumer behavior.
