Academic Eduardo José de Azambuja Alves, businessman, partner, and Director of Sustainability at Grupo R2, also worked with the customer relations team for 2 years. Responsible for all of the group's socio-environmental initiatives, he also directs all those related to the 17 UN SDGs (Sustainable Development Goals), which have already impacted millions of people and are linked to social improvements through their own projects and events. He led "Na Praia" to the title of the world's largest zero-waste event. He also led the project that brought renewable energy to the largest quilombola community in Brazil that had been living without electricity. He promoted a historic food drive through the "Fome de Música" project during the pandemic, raising over 7 million reais through livestream concerts by major artists, which was used to purchase food and distribute it to the most vulnerable communities across all states in the country, among other important achievements of this magnitude.
