Academic João Ricardo Geaquinto Costa de Souza is an agronomic engineer graduated from UFV, with an MBA in Business Strategy from FGV and a specialization in Plant Production. He has served as managing partner in various agricultural companies, providing technical and strategic consulting and contributing to innovation in the sector. He has distinguished himself in promoting sustainable practices and increasing productivity in Brazil's Center-West region. Founder of J1 Consultoria, he collaborated with SEBRAE training entrepreneurs. Since 2016, he has managed 1,361 hectares with crop-livestock integration. He has a solid track record as a coach, speaker, and mentor. He is skilled in modern management methodologies and is recognized for his transformative leadership and focus on sustainability.
