Joni Silva Correia Junior is a leader who has built his career uniting purpose, discipline, and human sensitivity. A family man and businessman, he believes that knowledge is the force capable of transforming the individual and broadening their worldview. For this reason, he earned degrees in Law and Social Communication – Advertising, deepening his studies with MBAs in Marketing, Organizational Behavior, Human Resources, International Law, and Foreign Trade. Throughout his career, he has served companies of various sizes, from small businesses to large organizations, always guided by the conviction that serving and leading are complementary paths. For Joni, every challenge represents an opportunity to grow and create positive impact, sustained by a philosophy that values collective growth and the conscious building of the future, without losing sight of his foundations and roots.