José Mauro Gonçalves Nunes is an Associate Professor at the State University of Rio de Janeiro (UERJ) and Deputy Director of the Multidisciplinary Institute for Human Formation with Technologies (IFHT). Holding a Doctorate in Psychology from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio) and a degree in Psychology from the Federal University of Rio de Janeiro (UFRJ), he has built a solid academic career in the fields of cognitive psychology, marketing, and digital culture.
Throughout his career, he has deepened the study of sustainable consumer behavior models and the dynamics of the circular economy, developing interdisciplinary approaches that connect science, design, digital technologies, and innovation. His intellectual output and professional work seek to integrate theoretical rigor with applicability, focusing on contemporary solutions to social, economic, political, human, and environmental challenges.
As a professor, researcher, and consultant, he stands out for his ability to translate complex concepts into practical applications with high social impact, contributing to the training of critical professionals committed to the role of marketing, digital technologies, and sustainable consumption in today's world.
Born in the suburbs of Rio de Janeiro, father of a daughter, he maintains a strong connection to his roots and is a passionate fan of Madureira Esporte Clube.
