Academic Michelle Tereza Soares Tsufa da Costa is an executive with a solid background in Law, Business Management, and Marketing, currently pursuing a Master's at the University for the Creative Arts (London). With more than 15 years of experience at major multinationals such as Coca-Cola FEMSA, Reckitt Benckiser, and Pacific Market International, she stands out in leading sales teams, market strategies, and sales channel expansion. She served as Executive Director in Brazil, responsible for significant growth results, commercial innovation, and consumer loyalty. She is fluent in English, a recognized speaker, and a specialist in channels such as Cash and Carry and digital.
